After the third lockdown in London, our first shopping trip to Oxford Street confirms that the enthusiasm for the in-store shopping, and for lingerie, is very much back. London shops are all open, with the high street full to the brim with shoppers queueing for their much missed stores, despite booming e-commerce sales thanks to Instagram. The first look at the stores shows a big movement towards everyday comfort, but now with added desire for beautiful feminine colour and fabrics.
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