Skin-toned comfort essentials dwindle in the new mood of the consumer, who wants mood-boosting, feel-good garments to mix and match in their own way. The London market offer was ripe in print, pattern and texture across all Bodyfashion classifications, reflecting the desire to be playful with our wardrobes once again.
Without our treasured in-person fair again this season, we are now luckily all well practiced in connecting digitally in this New Normal world. Jos Berry shows the most exciting themes and colours for the AW23-24 season based on the Interfilière Evolution 39 guide.
After the huge shift towards easy comfort during the pandemic, the longing for simplistic skin toned garments has evolved into a hunger for a diverse bodyfashion offer. Consumers are gravitating towards their own vision of feel-good comfort and mood boosting garments.
With the world slowly returning to a New Normal, the first in-person fairs are also returning – but this time with our newly acquired skills of digital technology from the pandemic, which allows people who cannot physically attend to still be connected. Jos Berry shows the most exciting themes and colours for the SS23 season based on the Interfilière Evolution 38 guide.
China’s post-Covid view on lingerie was the highlight of the SIUF opening show in Shenzhen. We already noticed the Chinese review of women and their lingerie. The amazing sales figures of some new brands on the powerful brand platforms Tmall and Alibaba. Brands like Ubras, Neiwai, Bananain, Toffee and Livary Mio break all records. Millennials and Generation Z have taken over the market, which used to be dominated by foreign brands and some powerful local brands like Gujin, Embry, Maniform and Aimer.