The enormous diversification of the lingerie and athleisure digital retail scene is now starting to impact and enliven the Real Shop environment. Since most of the leading new brands, such as Lively and Aerie, are homegrown and successfully competing head-on with market leader Victoria’s Secret, it is not such a surprise that in real retail the confrontation takes place in New York.
At Première Vision, nature was at the core of many decorative developments with a strong focus on organic patterns in lace, animal skins and generous florals and at the ‘Smart Creation’ zone ranging from innovation to Eco inspired design like the Adidas X Parley shoe.
Chinese consumers do everything with their mobile telephone – even buying an ice cream. The retail market is in a digital online frenzy with blockbusters like Alibaba, Tabao and innovative Boutique Platforms, such as T-Mall, leading the market.
The amazing Chanel show for Summer 2019 creating a true beach in the Grand Palais, plus the beach installation at Merci this Summer with real sand and the sound of waves – both elaborate on the same emotion: the joy of a summer holiday.
At last month’s Premiere Vision Athleisure once again manifested itself as the number one driver of change for the fashion industry. Creative professionals from every fashion sector, brand, price point and style flocked to discover what is new in activewear and how to blend that into their brand vision.