The press is full with a revival of the Eighties. Like the crazy big shoulders at Marc Jacobs, the glam and sex at Tom Ford and the masculine suits in bright colours in various collections. And then of course all those tracksuits we so hated in the eighties, but now are actually looking quite good and an attractive addition to the current athleisure wardrobe.
Keywords like synthesis, hybridization and idiosyncratic have entered in our fashion terminology to express an individual language of expressions and references, strongest from the new generation of millennial designers.
There is a lot written about the millennials and their refusal to comply to a fashion world with stale shopping malls and luxury brand stores that are closer to a museum than a fun shopping experience. In various anti-fashion manifestos the baby-boomer fashion elite complained about the ‘vulgarisation’ of fashion. And then BOOM, we now hear that millennials are addicted to fashion, which does not come as a surprise judging by the popularity of Instagram. They have their own heroes, their own refusal to adapt, their own brands and their own mindfulness in asking themselves who they are, how they fit in between gender discussions, eco-matters and race.
Technical solutions dominated recent Première Vision and were confirmed by the first wave of designer catwalks. And although luxury branding is trying to walk in the footsteps of Gucci, with a wave of extravert design crossovers, more consistent developments are taking place on the crossroads between sport, casual streetwear and warrior glamour.