Organic movement and large-scale florals in lace and embroideries are huge. Alongside vintage inspired lingerie & solution wear in contemporary and eco constructions. There’s also an essence of “less is more” with edgier brands such MilaKrasna, Skinswear and Opaak pushing the parameters of tradition – underwear with a tech focus and simpler aesthetic.
The pursuit of eco-innovation is not just a trend, it’s become second nature. Every sector of the loungerie world has instinctively adapted, these attitudes and commitments were evident at the fair. Companies are reexamining their processes, what does vertical integration of the entire supply chain look like? Low impact logistics, short circuit sourcing and production. Slower, smaller runs, revisiting archives and re-purposing deadstock, alongside creative and clever consideration of product after-life.
Skin-toned comfort essentials dwindle in the new mood of the consumer, who wants mood-boosting, feel-good garments to mix and match in their own way. The London market offer was ripe in print, pattern and texture across all Bodyfashion classifications, reflecting the desire to be playful with our wardrobes once again.
Without our treasured in-person fair again this season, we are now luckily all well practiced in connecting digitally in this New Normal world. Jos Berry shows the most exciting themes and colours for the AW23-24 season based on the Interfilière Evolution 39 guide.
After the huge shift towards easy comfort during the pandemic, the longing for simplistic skin toned garments has evolved into a hunger for a diverse bodyfashion offer. Consumers are gravitating towards their own vision of feel-good comfort and mood boosting garments.