Chinese consumers do everything with their mobile telephone – even buying an ice cream. The retail market is in a digital online frenzy with blockbusters like Alibaba, Tabao and innovative Boutique Platforms, such as T-Mall, leading the market.
At last month’s Premiere Vision Athleisure once again manifested itself as the number one driver of change for the fashion industry. Creative professionals from every fashion sector, brand, price point and style flocked to discover what is new in activewear and how to blend that into their brand vision.
Big challenges ahead for the entire Bodyfashion world. Issues like Body Positive, Women’s Empowerment and New Retail are all concentrated to a New Woman with changing lifestyles and individual priorities. Please join us for an exclusive seminar at Interfilière Shanghai on September 27th – click below to download your exclusive invitation.
Shanghai not on your agenda? Not to worry – we are in New York October 17th and 18th with Creativ’Lab at Interfilière NY, sharing, discussing and experiencing exciting new beginnings.
Lots of changes on the horizon for the, until now, conveniently protected lingerie market. At the Lingerie Salon (renamed Unique) things were perhaps less cutting edge, but the moment you entered the Interfilière everything was about CHANGE, indeed written in capitals.