Home Non classé REAL TIME RETAIL FIGHTS BACK WITH COLOUR

REAL TIME RETAIL FIGHTS BACK WITH COLOUR

The recent opening of Nordstrom’s New York flagship store, and the new Nike stores in Shanghai and New York, underline a powerful message: colour, details and activities are the best retail weapons against the invasion of e-commerce. It was Gucci that first broke away from the sterile designer mood with its regimented clothing racks, followed by middle of the road retailers investing in fanciful amusement parks.

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