Blurred, dividing lines between underwear and outerwear may well be the rescue for the sleepwear market, judging by the happy faces in the most fashionable part of the fair where a new generation of suppliers is not bothered by the ailing lingerie retail landscape. Their clients are a new generation of lifestyle shops and moreover they all practice e-commerce. Breaking the so-called ‘commercial’ rules is an art that most master.
This content is restricted to site members. If you are an existing user, please log in.