Keywords like synthesis, hybridization and idiosyncratic have entered in our fashion terminology to express an individual language of expressions and references, strongest from the new generation of millennial designers.
Concepts every day
There is a lot written about the millennials and their refusal to comply to a fashion world with stale shopping malls and luxury brand stores that are closer to a museum than a fun shopping experience. In various anti-fashion manifestos the baby-boomer fashion elite complained about the ‘vulgarisation’ of fashion. And then BOOM, we now hear that millennials are addicted to fashion, which does not come as a surprise judging by the popularity of Instagram. They have their own heroes, their own refusal to adapt, their own brands and their own mindfulness in asking themselves who they are, how they fit in between gender discussions, eco-matters and race.
Technical solutions dominated recent Première Vision and were confirmed by the first wave of designer catwalks. And although luxury branding is trying to walk in the footsteps of Gucci, with a wave of extravert design crossovers, more consistent developments are taking place on the crossroads between sport, casual streetwear and warrior glamour.
LOVE for the millennials and for the next generations means EXPERIMENTING, bury the hearsay’s and the stereotypes… be open for hybrid assortments like shapeletique, athleisure, loungerie or swimtimates.
New season, new colours! Against the backdrop of the positive mood, confirmed at the Lingerie Salons in Paris, this is the moment to give new colour stories a try. Dora Larsen, the successful British start-up brand by an ex Topshop buyer, is going wild with colour and it works. She also told us that in her E-shop her customers are far more courageous in their colour choice than store buyers.