How-to-wear boundaries have broken down in the last couple of seasons. Blending origins and designs characterises successful fashion of today. After Gucci made blending of origins its watermark of success, the total fashion world is into the art of blending. After a couple of years the print industry is booming. Real print designers are high in demand despite the competition of clever Photo-shoppers. Not only prints, but also multi-coloured jacquards were the eye-catchers of recent Premiere Vision.

At the recent gathering of Trend specialists for A/W 19/20 the role of print designs was widely promoted as the second most important element to enliven the fashion market and more specifically the ‘look and feel’ at retail. At recent Premiere Vision fair in Paris, the artistic print take-off was amazing, with an avalanche of new types of design which are impossible to classify.

The bralette versus the padded/moulded bra is a big discussion in the US. The issue is that most bralettes are sized s/m/l and do not fit the bigger cups, nor the ‘small bandwidth Plus’ market. Cut and sew is the obvious solution but some fear that the volume bra industry have very limited fitting skills. The recent, very well received, launch of the Victoria’s Secret Sexy Illusions gives a new boost to technology that is not only concentrated on cups but on improving general comfort. A plethora of industry leaders at our presentations valued and appreciated the focus of the happening… the crossover of lingerie to sport and leisure.