The positive mood from the Paris lingerie fairs continues at retail. The crossover element or hybrid developments are not only picked up in fashion editorials but also in the actual merchandise. Everything looks fresher, lighter and easier. Big question remains the developments of the new must-have everyday bra. The classic bra brands still struggle to give the constructed bra a new, more modern twist and of course the discussion of one-bra-for-all, spanning over the whole size range, has flared up. At the centre of discussions is the bralette, which hits the editorials of the financial pages since VS decided to pull-out of the lower priced bralette dilemma and sees turnovers plunge.

In our Summer 2018 Design Concepts we announced the arrival of a new fashion era with a new woman who mixes her own look together with high impact items that update classic basics. We called this Cheerful Eclectic, a macro trend that demands a constant renewal of strong ITEMS, eye-catching through colour, print and detail, rather than a succession of looks. Some fashion purists call this the ‘end of fashion’, when everybody is their own stylist and personal pleasure has taken over from the Design Impact.