The bralette versus the padded/moulded bra is a big discussion in the US. The issue is that most bralettes are sized s/m/l and do not fit the bigger cups, nor the ‘small bandwidth Plus’ market. Cut and sew is the obvious solution but some fear that the volume bra industry have very limited fitting skills. The recent, very well received, launch of the Victoria’s Secret Sexy Illusions gives a new boost to technology that is not only concentrated on cups but on improving general comfort. A plethora of industry leaders at our presentations valued and appreciated the focus of the happening… the crossover of lingerie to sport and leisure.