The recent Interfilière Shanghai fair showed the first signs that the global Bodyfashion trade is coming to its senses. No longer a place of hectic trade in low prices and big volumes, but a search for novelty that suits the changing world. Our Forum prototype fashion show was a sum-up of how wearable lasting comfort is the biggest focus for 2020, seen as the tipping point year for dramatic change. Most of the innovation is ‘more than the eye can see’.
Concepts every day
The recent opening of Nordstrom’s New York flagship store, and the new Nike stores in Shanghai and New York, underline a powerful message: colour, details and activities are the best retail weapons against the invasion of e-commerce. It was Gucci that first broke away from the sterile designer mood with its regimented clothing racks, followed by middle of the road retailers investing in fanciful amusement parks.
An equilibrium between ECO consciousness and visual attraction is what everybody is looking for. The rationale of a no-nonsense eco comfort wardrobe strategy does not correspond with another sustainable urgency: that of protecting the craftsmanship and the creative heritage of the fashion industry.
The nature-centric mentality now fills every modern mind in fashion and beyond. Première Vision and Interfilière were completely focussed on it. Federica Tersch from Iluna stated that sustainability is now the first demand for laces with specific requests for certifications.
FORUM: A Sensual Journey
A selection of materials inspired by 6 different cultural references, plus twice a day Live Prototype Fashion Show.
26th September at 11.15am & 1.30pm, The Forum
27th September at 11.15am & 2.00pm, The Forum
THE VIP TREND CONFERENCE
Jos Berry and her guest Xiaolu Liu from Neiwai to relay talk about lingerie in the context of the New Woman.
26th September 2019 at 2.15 – 3.45pm, Dome Hall Conference Area
TECHNOLOGY AND THE LINGERIE WARDROBE
A duo-talk by Jos Berry and Gabriela Schellner, Senior Manager of Textile Innovation for Karl Mayer.
27th September 2019 at 9.30 -10.15am, Dome Hall Conference Area
CONCEPTS PARIS STAND
Inspirational trend package and consultancy services explained by our agent Michael Leow.