Organic movement and large-scale florals in lace and embroideries are huge. Alongside vintage inspired lingerie & solution wear in contemporary and eco constructions. There’s also an essence of “less is more” with edgier brands such MilaKrasna, Skinswear and Opaak pushing the parameters of tradition – underwear with a tech focus and simpler aesthetic.
Care ranges have also seen a true revival with periodwear at the forefront. Once regarded as a novelty product, it has proven that it’s here to stay with ever increasing developments in this sector. Brands such as Pantys, Sisters Republic and That Day strive to improve this monthly experience for its wearers, as well as shed taboos and secrecy surrounding ‘female’ hygiene products. These brands are integrating these ranges into the mainstream, not only by talking openly and unashamedly about them, but with enhanced innovation and fun, playful design.
In terms of swim, sustainable sea and surf wear resumes with brands such as Coastal, Posidonie and Juliet Juliet offering shape inspired ranges featuring regenerated fibres and UV protection. Joyous palettes and prints; a real mood-boosting feel for activity and well-being. This captured the entire mood of the fair: joy and excitement to be back!
