There is a lot written about the millennials and their refusal to comply to a fashion world with stale shopping malls and luxury brand stores that are closer to a museum than a fun shopping experience. In various anti-fashion manifestos the baby-boomer fashion elite complained about the ‘vulgarisation’ of fashion. And then BOOM, we now hear that millennials are addicted to fashion, which does not come as a surprise judging by the popularity of Instagram. They have their own heroes, their own refusal to adapt, their own brands and their own mindfulness in asking themselves who they are, how they fit in between gender discussions, eco-matters and race.
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