China’s post-Covid view on lingerie was the highlight of the SIUF opening show in Shenzhen. We already noticed the Chinese review of women and their lingerie. The amazing sales figures of some new brands on the powerful brand platforms Tmall and Alibaba. Brands like Ubras, Neiwai, Bananain, Toffee and Livary Mio break all records. Millennials and Generation Z have taken over the market, which used to be dominated by foreign brands and some powerful local brands like Gujin, Embry, Maniform and Aimer.
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