Home Around the world Self-actualisation boosts Chinese Athleisure market

Self-actualisation boosts Chinese Athleisure market

In a few weeks time Athleisure stars again at Interfilière Shanghai Forum (October 10.11) with twice-a-day live prototype shows. Unlike the two previous years, athleisure is now diversifying and reflects more then ever the big changes in China’s luxury market.

In the past Chinese consumers bought luxury goods to prove their status. Now there is a shifting mentality and people are more willing to invest in themselves.

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