In our Summer 2018 Design Concepts we announced the arrival of a new fashion era with a new woman who mixes her own look together with high impact items that update classic basics. We called this Cheerful Eclectic, a macro trend that demands a constant renewal of strong ITEMS, eye-catching through colour, print and detail, rather than a succession of looks. Some fashion purists call this the ‘end of fashion’, when everybody is their own stylist and personal pleasure has taken over from the Design Impact.
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