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Seasonal Seduction

Last store check of the year in London and Paris shows a lingerie world that is playing safe when it comes to festive seduction. The high street and most of the mainstream brands are focussing on new necklines and placements of lace and guipure. Black and red are the traditional top colours. With black dominating in Paris, the Etam/Bash collaboration in Livy is the only contemporary direction in lingerie.The rest of the lingerie world is focussing on a traditional classic taste in seduction. The exception is the hot selling Balmain collaboration of Victoria’s Secret happily adding a new, more punkish element to the agenda and using a lot of unusual materials and construction technologies.

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