Home Fair reports Re-balanced offer on lingerie fairs

Re-balanced offer on lingerie fairs

Diversification and inclusion have taken hold of the lingerie market. For the first time in years the offer and focus is shifting away from predominantly no-frill comfort, sport and wireless triangles into beautiful, designed garments and better range building. Best example of this turnaround is the Chantelle Group launching Soft Stretch, a very well received minimalist, second-skin range at the same time as completely reviewing the look of their other brands. 

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