Home 展览流行趋势报告 PURPOSE OF LINGERIE LEADS TO MUCH NEEDED DIVERSITY

PURPOSE OF LINGERIE LEADS TO MUCH NEEDED DIVERSITY

The changes in the lingerie market are not to everyone’s liking. Confronted with an ever-growing number of start-ups and e-commerce of relatively small companies, big established brands see their market position weakening. Purpose driven newcomers focus on diversity and inclusion, and communicate and often sell directly to the consumers. Innovation of sizing systems and sustainable material use is also driven by newcomers.

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