Home Fairs Prints are the ideal vehicle for merchandise updates

Prints are the ideal vehicle for merchandise updates

At the recent gathering of Trend specialists for A/W 19/20 the role of print designs was widely promoted as the second most important element to enliven the fashion market and more specifically the ‘look and feel’ at retail. At recent Premiere Vision fair in Paris, the artistic print take-off was amazing, with an avalanche of new types of design which are impossible to classify.

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