This pandemic has been trying for most creatives. With stores and museums indefinitely closed, our main sources for inspiration vanished. But online lingerie thrives! Smaller start up brands are utilising Instagram as their own shopping window to showcase their talents. Not only do we get to see beautiful things, everybody’s favourite social media platform gives us the opportunity to discover new players in the lingerie business from all around the world.
After the third lockdown in London, our first shopping trip to Oxford Street confirms that the enthusiasm for the in-store shopping, and for lingerie, is very much back. London shops are all open, with the high street full to the brim with shoppers queueing for their much missed stores, despite booming e-commerce sales thanks to Instagram. The first look at the stores shows a big movement towards everyday comfort, but now with added desire for beautiful feminine colour and fabrics.
Why a bra revolution? Our third bra talk for the lingerie community goes into the specifics of sport bras. A category in full development and with growing market share in the general bra category.
After a year on our laptops selecting fabrics, we realised apart from the much needed personal contact and design meetings, every Zoom or Teams meeting started to be the same. No brand image, no coffee and Swiss chocolates, no authenticity. After intensive and mind boggling research into 3D technology, Jos Berry found the right people able to inform fabric suppliers about a new, exciting virtual future. Saving money, saving the environment and creating something adapted to the type of fabrics and to the company style.
The Interfilière VIP Trend Preview is always the most coveted presentation of the trade fair season – and this time we bring it to you digitally! Jos Berry shows the most exciting themes and colours for the AW22-23 season based on the Interfilière Evolution guide.