Our vision of the fading dividing lines between lingerie, athleisure and beach is now the reality of an evolving market where new energy arrives all over the globe. A world without boundaries in which the new generation of designers and a multitude of start-up brands are the change makers for new beginnings. Our new Design Concepts book will be published in January, click here to download a preview of the 6 themes and 5 colour groups.
Travel plans to come to Paris for the January Salon? Reserve at least two days to wander through Paris beyond your obvious store checks. Like in New York and Shanghai, the real signs of change are scattered over town. Paris is changing, but keeps its own very individual character and is back as one of the most inspirational cities in the world – the most popular ‘hunting ground’ for Chinese millennials and fashion professionals.
The enormous diversification of the lingerie and athleisure digital retail scene is now starting to impact and enliven the Real Shop environment. Since most of the leading new brands, such as Lively and Aerie, are homegrown and successfully competing head-on with market leader Victoria’s Secret, it is not such a surprise that in real retail the confrontation takes place in New York.
At Première Vision, nature was at the core of many decorative developments with a strong focus on organic patterns in lace, animal skins and generous florals and at the ‘Smart Creation’ zone ranging from innovation to Eco inspired design like the Adidas X Parley shoe.
Chinese consumers do everything with their mobile telephone – even buying an ice cream. The retail market is in a digital online frenzy with blockbusters like Alibaba, Tabao and innovative Boutique Platforms, such as T-Mall, leading the market.