In strong contrast with previous years, Parisian retail starts the autumn season with lots of colours and ideas. On all levels of the market, the message is optimistic with references to other cultures. Last season’s lingerie had a rather boring concentration on ‘safe’ basic colours, and merchandising is replaced by unusual fashion colours and very interesting developments of cross category merchandising.
Concepts every day
Some complain that there are not enough new shape developments in lingerie! REALLY? We think this is a very interesting time in the history of bodyfashion, lingerie, sport and beachwear included. The woman and her priorities are the biggest trend to hook onto.
We decided to bring back a very popular feature from some years ago. We experience a lingerie world in turmoil and if you want to change it, you have to show involvement, be aspirational. That has been the Concepts Paris credo from its early beginnings.
Never before did we receive so many enthusiastic reactions than after last week’s Paris lingerie fair weekend. Okay – the garment section was, for many, too beachy. But Interfilière was a treasure trove of ideas, and all relevant to the current developments of the consumer market.
Concepts Paris is very active on the next Interfilière Paris fair. Click on the ‘Download Schedule’ button below for the full programme to find out about our activities. You can also click on the ‘Download Invitation’ button for your exclusive invite to the VIP presentation (please RSVP to Alain Chambeau as detailed on the invitation).
We look forward to seeing you!