Home Market visits / retail checks New ‘experience’ shops love women

New ‘experience’ shops love women

The enormous diversification of the lingerie and athleisure digital retail scene is now starting to impact and enliven the Real Shop environment. Since most of the leading new brands, such as Lively and Aerie, are homegrown and successfully competing head-on with market leader Victoria’s Secret, it is not such a surprise that in real retail the confrontation takes place in New York.

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