The positive mood from the Paris lingerie fairs continues at retail. The crossover element or hybrid developments are not only picked up in fashion editorials but also in the actual merchandise. Everything looks fresher, lighter and easier. Big question remains the developments of the new must-have everyday bra. The classic bra brands still struggle to give the constructed bra a new, more modern twist and of course the discussion of one-bra-for-all, spanning over the whole size range, has flared up. At the centre of discussions is the bralette, which hits the editorials of the financial pages since VS decided to pull-out of the lower priced bralette dilemma and sees turnovers plunge.
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