It is hardly a new trend: but responsible consumerism is supposed to go mainstream. If that means that buying-to-possess is waning, one just has to walk down New York’s Madison Avenue to see the devastating effects of these new mindsets. Consumers are seeking brands that help them to make better, more responsible choices that offer ’experiences’ rather than stuff. The experience ‘fix’ I am personally looking for is generosity, the feeling that brands or retailers really care, and that the service, their display and the goods are engaging.
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