A totally changed fashion landscape greeted us at PV – trend talks and forums were dominated by cryptic messages justifying the ‘Reason to Be’ behind every morsel of fabric. A fashion industry in peril, with a heavy responsibility to clean up their polluting act. Seminars, round tables and lectures about sustainability with an ever growing list of eco certificates and symbols. This left most visitors confused but also determined to play their part by discussing the added value of every innovation against the new criteria of durability, functionality, comfort, longevity AND adaptability to the evolution of the individualised wardrobe.
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