It is beyond frightening to read daily that Millennials are already lost as consumers: no jobs, no affordable housing, drugs, Web obsessed. Add this to the manifest ‘fashion is dead’ and the daily information overload about shop closures and it is enough for a terminal depression. Our hopes are on the Z Generation (born after 1996). We asked our last intern Clara Montigiani (Z Generation) to illustrate her state of mind after her Concepts London internship.
Maximalism was our mantra in our Design Concepts book for 17/18 and we take it forward to the next seasons, because it’s what women love. After the recent Design Week in Milano with interior design and fashion brands showing off their design vision, we are more than ever convinced that decoration and colour are the major ingredients for storytelling design and exciting in-store presentation. We love to experience the fantasy and crafts of designers and artists. What else do the growing numbers of visitors for exhibitions mean? Look at the rise back in power of Gucci – some call it uneducated fashion confusion, we however are inspired by the play of style origins. And, we can use a little bit more playfulness and whimsy in our lives.
Natural comfort, together with changing lifestyles and a big push from the catwalks, has brought the loungewear sector back into the limelight. After the revival of the pyjama, the whole sleepwear sector is refreshed with multifunctional items and wardrobe editions.