Jos’s Reflections

Reflections on PURPOSE are now starting to dominate consumerism – not only looks are a reason to buy, but complex factors play a role in consumer satisfaction such…

We decided to bring back a very popular feature from some years ago. We experience a lingerie world in turmoil and if you want to change it, you…

Big challenges ahead for the entire Bodyfashion world. Issues like Body Positive, Women’s Empowerment and New Retail are all concentrated to a New Woman with changing lifestyles and…

A terrible misunderstanding has established itself in the lingerie world. After various publications declared the ‘death’ of trends, on top of that the demise of the padded T-shirt…

Keywords like synthesis, hybridization and idiosyncratic have entered in our fashion terminology to express an individual language of expressions and references, strongest from the new generation of millennial…

LOVE for the millennials and for the next generations means EXPERIMENTING, bury the hearsay’s and the stereotypes… be open for hybrid assortments like shapeletique, athleisure, loungerie or swimtimates.

There is nothing comparable than having a meal at Potafiori in Milan; eating in a real functioning flower shop with a menu composed out of tastes and smells…

The Dutch undergarment expert is still hard at work from her house in Paris 7 Oct 2016 / Dieneke Boer Full article on FashionWeek.nl

At the kick-off of a new fashion season we like to share with you an overview of the Macro trends for Intimates. Macro trends are a sort of…

Athleisure, Loungerée, Swimtimates, Skinwear and Livingwear indicate the beginning of a new era with fundamental adaptations on every level of the industry. These changes are directly related to…