The pre-crisis consumer protest against mass produced uniformity culminating in #BODYPOSITIVE and #INCLUSIVITY is now joined by new criteria, loosely called the NEW NORMAL and SUSTAINABLE COMFORT. Strong…
Jos’s Reflections
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Reflections on PURPOSE are now starting to dominate consumerism – not only looks are a reason to buy, but complex factors play a role in consumer satisfaction such…
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We decided to bring back a very popular feature from some years ago. We experience a lingerie world in turmoil and if you want to change it, you…
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Big challenges ahead for the entire Bodyfashion world. Issues like Body Positive, Women’s Empowerment and New Retail are all concentrated to a New Woman with changing lifestyles and…
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A terrible misunderstanding has established itself in the lingerie world. After various publications declared the ‘death’ of trends, on top of that the demise of the padded T-shirt…
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Keywords like synthesis, hybridization and idiosyncratic have entered in our fashion terminology to express an individual language of expressions and references, strongest from the new generation of millennial…
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LOVE for the millennials and for the next generations means EXPERIMENTING, bury the hearsay’s and the stereotypes… be open for hybrid assortments like shapeletique, athleisure, loungerie or swimtimates.
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There is nothing comparable than having a meal at Potafiori in Milan; eating in a real functioning flower shop with a menu composed out of tastes and smells…
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The Dutch undergarment expert is still hard at work from her house in Paris 7 Oct 2016 / Dieneke Boer Full article on FashionWeek.nl
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At the kick-off of a new fashion season we like to share with you an overview of the Macro trends for Intimates. Macro trends are a sort of…