Chinese consumers do everything with their mobile telephone – even buying an ice cream. The retail market is in a digital online frenzy with blockbusters like Alibaba, Tabao and innovative Boutique Platforms, such as T-Mall, leading the market.
At last month’s Premiere Vision Athleisure once again manifested itself as the number one driver of change for the fashion industry. Creative professionals from every fashion sector, brand, price point and style flocked to discover what is new in activewear and how to blend that into their brand vision.
Lots of changes on the horizon for the, until now, conveniently protected lingerie market. At the Lingerie Salon (renamed Unique) things were perhaps less cutting edge, but the moment you entered the Interfilière everything was about CHANGE, indeed written in capitals.
No question about it; lingerie’s new era has begun with a big bang in Paris, including diversification of the offer and an impressive change in atmosphere. Dominating at both Salon International de la Lingerie and Interfilière was a dynamic mood with a focus on newness and experimentation.
How-to-wear boundaries have broken down in the last couple of seasons. Blending origins and designs characterises successful fashion of today. After Gucci made blending of origins its watermark of success, the total fashion world is into the art of blending. After a couple of years the print industry is booming. Real print designers are high in demand despite the competition of clever Photo-shoppers. Not only prints, but also multi-coloured jacquards were the eye-catchers of recent Premiere Vision.
At the recent gathering of Trend specialists for A/W 19/20 the role of print designs was widely promoted as the second most important element to enliven the fashion market and more specifically the ‘look and feel’ at retail. At recent Premiere Vision fair in Paris, the artistic print take-off was amazing, with an avalanche of new types of design which are impossible to classify.
The bralette versus the padded/moulded bra is a big discussion in the US. The issue is that most bralettes are sized s/m/l and do not fit the bigger cups, nor the ‘small bandwidth Plus’ market. Cut and sew is the obvious solution but some fear that the volume bra industry have very limited fitting skills. The recent, very well received, launch of the Victoria’s Secret Sexy Illusions gives a new boost to technology that is not only concentrated on cups but on improving general comfort. A plethora of industry leaders at our presentations valued and appreciated the focus of the happening… the crossover of lingerie to sport and leisure.
The sensational giant collages that decorated the Interfiliere Forum in Paris expressed the thinking of Dutch stylist Ellen Haeser. She believes that only designers who master the Art of Blending have a future of fashion. Keywords like synthesis or hybridization are part of her anti-trend vocabulary in which the idea of looking for inspiration ‘outside the box’ for a multitude of expressions is central and is replacing simplistic trend uniformity with rich individual experiences.
At last weeks Lingerie Fairs in Paris the mood swing was palpable. The industry has re found its dynamic in the developments of a modern everyday wardrobe that is no longer stripped from decoration and optical impact. The real developments however concentrate on what the eye can’t see.
After a slow spell, the intimate apparel world is starting to look at a new focus other than just bras. At both Interfilière and Mode City activity concentrated on HYBRID classifications! Such as athleisure, swimtimates, loungerie, shapeletic and the casual bra… garments with multiple-end uses that can be worn in different ways and on different occasions.