Some complain that there are not enough new shape developments in lingerie! REALLY? We think this is a very interesting time in the history of bodyfashion, lingerie, sport and beachwear included. The woman and her priorities are the biggest trend to hook onto.
Never before did we receive so many enthusiastic reactions than after last week’s Paris lingerie fair weekend. Okay – the garment section was, for many, too beachy. But Interfilière was a treasure trove of ideas, and all relevant to the current developments of the consumer market.
The major fashion trend discussion is about how to update authentic shapes. Colour is a major contributor, plus a growing focus on trims and fabrics. This is determining in the better end of the market. Sadly, there is still a constant development of ‘fast fashion’ with fierce price competition. This starts to become painful for the lace industry where prices have dropped to an all time low.
The first of our Première Vision reports, is a very perfect illustration of our Summer 2020 Design Concepts. The hunger for authenticity is overwhelming and judging by the first catwalk shows it does not stop with fabrics. The novelty of the season ahead is not just pattern and colour, it is also in technical innovation that often goes hand-in-hand with a growing awareness of sustainable issues – from the actual fibre to the bio-economy.
Diversification and inclusion have taken hold of the lingerie market. For the first time in years the offer and focus is shifting away from predominantly no-frill comfort, sport and wireless triangles into beautiful, designed garments and better range building. Best example of this turnaround is the Chantelle Group launching Soft Stretch, a very well received minimalist, second-skin range at the same time as completely reviewing the look of their other brands.
A cold but rich lingerie weekend in Paris. Most suppliers and brands at Salon de la Lingerie and Interfilière were in the mood for change. The biggest discussion is, of course, the dramatic change of the retail environment with an empowering consumer who picks up information and develops longings directly via social media. The ever-so influential French leading brands are in the midst of a make-over, which of course has direct effects on the fabric suppliers. The 90 degree turn around of Chantelle and the growing army of New Wave newcomers was THE talk of the fair.
At Première Vision, nature was at the core of many decorative developments with a strong focus on organic patterns in lace, animal skins and generous florals and at the ‘Smart Creation’ zone ranging from innovation to Eco inspired design like the Adidas X Parley shoe.
Chinese consumers do everything with their mobile telephone – even buying an ice cream. The retail market is in a digital online frenzy with blockbusters like Alibaba, Tabao and innovative Boutique Platforms, such as T-Mall, leading the market.
At last month’s Premiere Vision Athleisure once again manifested itself as the number one driver of change for the fashion industry. Creative professionals from every fashion sector, brand, price point and style flocked to discover what is new in activewear and how to blend that into their brand vision.
Lots of changes on the horizon for the, until now, conveniently protected lingerie market. At the Lingerie Salon (renamed Unique) things were perhaps less cutting edge, but the moment you entered the Interfilière everything was about CHANGE, indeed written in capitals.