There is now more data available about consumer attitudes and ambitions than ever before. We also know that despite the crises, Bodyfashion has remained popular. However, we also…
Design
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The pre-crisis consumer protest against mass produced uniformity culminating in #BODYPOSITIVE and #INCLUSIVITY is now joined by new criteria, loosely called the NEW NORMAL and SUSTAINABLE COMFORT. Strong…
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The Coronavirus confinement has given us ample time to reflect on everything that is said and written about women and the changing attitudes towards bras. Every newspaper has…
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It is re-construction time, and not just for form and function. Everything in intimate apparel needs to go on the drawing board: from garment design to retail, marketing…
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For the first time in many years we have found the London sleepwear scene in the process of revival. The popularity of PJ dressing from previous seasons is…
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Technical solutions dominated recent Première Vision and were confirmed by the first wave of designer catwalks. And although luxury branding is trying to walk in the footsteps of…
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No question about it; lingerie’s new era has begun with a big bang in Paris, including diversification of the offer and an impressive change in atmosphere. Dominating at…
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Trend observatories and think tanks of financial institutions and luxury conglomerates advise to move away from fast fashion and to invest in creative solutions that are ‘emotionally connected’…
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It is beyond frightening to read daily that Millennials are already lost as consumers: no jobs, no affordable housing, drugs, Web obsessed. Add this to the manifest ‘fashion…
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Maximalism was our mantra in our Design Concepts book for 17/18 and we take it forward to the next seasons, because it’s what women love. After the recent…