Beach-o-logy is an attitude: it aims to be the creative platform for street and beach, a reflection of longings, attitudes and signs of changes.
The Athleisure prototype show was a major contributor to the dynamic mood of Interfiliere Shanghai. Concepts Paris ideas where taken forward by the top of the international fabric industry.
There is a very clear shift from obvious generic print designs as the dominant fashion impression. Activewear is the major inspiration for sharp, blocking contrasts and shape ideas.
Antonio Frigerio, Product Manager of the ROSSET Group, a giant Brazilian beachwear player, predicts in our new Beach-o-logy book S17 that product diversification is the biggest trend in this booming sector.
A trip to the Fondation Louis Vuitton (designed by Frank Gehry) in the Bois de Boulogne, featured amazing optical and light effects created with architecture and surface. This mood stayed with us through the shops where graphical constructions and luxurious surfaces inspired most.
Differentiation was the keyword at the Mode City and Interfilière salons in Paris last month as beachwear moves away from stereotype prints and concentrates on end-use and brands look for additional turnover to compensate for falling sales of Intimates.
At Chanel, all the models marched down the Paris catwalk in sneakers, a clear message from Karl Lagerfeld that modern active women want to run around town – AND at the same time also look good.