Blurred, dividing lines between underwear and outerwear may well be the rescue for the sleepwear market, judging by the happy faces in the most fashionable part of the fair where a new generation of suppliers is not bothered by the ailing lingerie retail landscape. Their clients are a new generation of lifestyle shops and moreover they all practice e-commerce. Breaking the so-called ‘commercial’ rules is an art that most master.
Excellent editions of Interfilière and Salon de la Lingerie illustrated the fast-growing new Bodyfashion landscape moving away from a bra focused world into a new Era of creative range building. The demise of the volume driven t-shirt bra market is very beneficial for inventiveness. Although big bra brands
Concepts Paris Senior Designer Celia Kong’s first shopping tour to New York produces this lively overview of the visual diversity in the weeks leading to Christmas. In contrast to other metropoles, New York manages to make “real” shopping a true leisure adventure.
Chinese women buy bras to match look and occasion
The next Concepts Paris team member showing her bra favourites is Ying Fei Wang. She studied lingerie at ESMOD Paris followed by and internship at Concepts Paris followed by full employment.
Celebrity endorsements has had its peak. The big trend at leading retail is focus on the design process and on the people behind the creation. Skill and experience are the hot add-ons in Le Bon Marché where more and more artisans are invited to introduce their products.
The Athleisure prototype show was a major contributor to the dynamic mood of Interfiliere Shanghai. Concepts Paris ideas where taken forward by the top of the international fabric industry.
The Dutch undergarment expert is still hard at work from her house in Paris
7 Oct 2016 / Dieneke Boer
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