The recent Interfilière Shanghai fair showed the first signs that the global Bodyfashion trade is coming to its senses. No longer a place of hectic trade in low prices and big volumes, but a search for novelty that suits the changing world. Our Forum prototype fashion show was a sum-up of how wearable lasting comfort is the biggest focus for 2020, seen as the tipping point year for dramatic change. Most of the innovation is ‘more than the eye can see’.
The recent opening of Nordstrom’s New York flagship store, and the new Nike stores in Shanghai and New York, underline a powerful message: colour, details and activities are the best retail weapons against the invasion of e-commerce. It was Gucci that first broke away from the sterile designer mood with its regimented clothing racks, followed by middle of the road retailers investing in fanciful amusement parks.
An equilibrium between ECO consciousness and visual attraction is what everybody is looking for. The rationale of a no-nonsense eco comfort wardrobe strategy does not correspond with another sustainable urgency: that of protecting the craftsmanship and the creative heritage of the fashion industry.
The nature-centric mentality now fills every modern mind in fashion and beyond. Première Vision and Interfilière were completely focussed on it. Federica Tersch from Iluna stated that sustainability is now the first demand for laces with specific requests for certifications.
FORUM: A Sensual Journey
A selection of materials inspired by 6 different cultural references, plus twice a day Live Prototype Fashion Show.
26th September at 11.15am & 1.30pm, The Forum
27th September at 11.15am & 2.00pm, The Forum
THE VIP TREND CONFERENCE
Jos Berry and her guest Xiaolu Liu from Neiwai to relay talk about lingerie in the context of the New Woman.
26th September 2019 at 2.15 – 3.45pm, Dome Hall Conference Area
TECHNOLOGY AND THE LINGERIE WARDROBE
A duo-talk by Jos Berry and Gabriela Schellner, Senior Manager of Textile Innovation for Karl Mayer.
27th September 2019 at 9.30 -10.15am, Dome Hall Conference Area
CONCEPTS PARIS STAND
Inspirational trend package and consultancy services explained by our agent Michael Leow.
Booth 1C22B
In strong contrast with previous years, Parisian retail starts the autumn season with lots of colours and ideas. On all levels of the market, the message is optimistic with references to other cultures. Last season’s lingerie had a rather boring concentration on ‘safe’ basic colours, and merchandising is replaced by unusual fashion colours and very interesting developments of cross category merchandising.
Some complain that there are not enough new shape developments in lingerie! REALLY? We think this is a very interesting time in the history of bodyfashion, lingerie, sport and beachwear included. The woman and her priorities are the biggest trend to hook onto.
We decided to bring back a very popular feature from some years ago. We experience a lingerie world in turmoil and if you want to change it, you have to show involvement, be aspirational. That has been the Concepts Paris credo from its early beginnings.
Never before did we receive so many enthusiastic reactions than after last week’s Paris lingerie fair weekend. Okay – the garment section was, for many, too beachy. But Interfilière was a treasure trove of ideas, and all relevant to the current developments of the consumer market.
Concepts Paris is very active on the next Interfilière Paris fair. Click on the ‘Download Schedule’ button below for the full programme to find out about our activities. You can also click on the ‘Download Invitation’ button for your exclusive invite to the VIP presentation (please RSVP to Alain Chambeau as detailed on the invitation).
We look forward to seeing you!
