The enormous diversification of the lingerie and athleisure digital retail scene is now starting to impact and enliven the Real Shop environment. Since most of the leading new brands, such as Lively and Aerie, are homegrown and successfully competing head-on with market leader Victoria’s Secret, it is not such a surprise that in real retail the confrontation takes place in New York.
At Première Vision, nature was at the core of many decorative developments with a strong focus on organic patterns in lace, animal skins and generous florals and at the ‘Smart Creation’ zone ranging from innovation to Eco inspired design like the Adidas X Parley shoe.
Chinese consumers do everything with their mobile telephone – even buying an ice cream. The retail market is in a digital online frenzy with blockbusters like Alibaba, Tabao and innovative Boutique Platforms, such as T-Mall, leading the market.
The amazing Chanel show for Summer 2019 creating a true beach in the Grand Palais, plus the beach installation at Merci this Summer with real sand and the sound of waves – both elaborate on the same emotion: the joy of a summer holiday.
At last month’s Premiere Vision Athleisure once again manifested itself as the number one driver of change for the fashion industry. Creative professionals from every fashion sector, brand, price point and style flocked to discover what is new in activewear and how to blend that into their brand vision.
Big challenges ahead for the entire Bodyfashion world. Issues like Body Positive, Women’s Empowerment and New Retail are all concentrated to a New Woman with changing lifestyles and individual priorities. Please join us for an exclusive seminar at Interfilière Shanghai on September 27th – click below to download your exclusive invitation.
Shanghai not on your agenda? Not to worry – we are in New York October 17th and 18th with Creativ’Lab at Interfilière NY, sharing, discussing and experiencing exciting new beginnings.
Lots of changes on the horizon for the, until now, conveniently protected lingerie market. At the Lingerie Salon (renamed Unique) things were perhaps less cutting edge, but the moment you entered the Interfilière everything was about CHANGE, indeed written in capitals.
It is re-construction time, and not just for form and function. Everything in intimate apparel needs to go on the drawing board: from garment design to retail, marketing and merchandising. Even production needs adapting to diversification and the growing number of micro-multinationals.
If a colour trend reflects the mood of the market then this boom in yellow can only indicate something good, because yellow is a sacred colour, the colour of the sun and optimism. During the first decennium of 2000 yellow was significantly on the menu and in an earlier edito we reflected on the growing diversification and very positive expectations. And then, as we all know, the financial crisis hit and the whole lingerie world went into a long cycle of range reductions, cost savings and colour was considered a risk element.
For the first time in many years we have found the London sleepwear scene in the process of revival. The popularity of PJ dressing from previous seasons is definitely the reason behind the re-orientation of a classification that was in danger of becoming extinct. We have seen major department stores reducing their sleep/loungewear departments to one or two brands. New energy now comes from commercial private label and from high-end brands, such as For Restless Sleepers, Laura Urbinatti, Olivia von Halle and newcomers like Violet & Wren, who all show that the parameters for sleepwear are not longer related to the bedroom – it’s versatility and adaptation to the contemporary wardrobe that matters. The golden rule for sleepwear success: it needs to be uncomplicated and easy, but details, colours and proportion need to conform to general fashion.