Diversification and inclusion have taken hold of the lingerie market. For the first time in years the offer and focus is shifting away from predominantly no-frill comfort, sport and wireless triangles into beautiful, designed garments and better range building. Best example of this turnaround is the Chantelle Group launching Soft Stretch, a very well received minimalist, second-skin range at the same time as completely reviewing the look of their other brands.
A cold but rich lingerie weekend in Paris. Most suppliers and brands at Salon de la Lingerie and Interfilière were in the mood for change. The biggest discussion is, of course, the dramatic change of the retail environment with an empowering consumer who picks up information and develops longings directly via social media. The ever-so influential French leading brands are in the midst of a make-over, which of course has direct effects on the fabric suppliers. The 90 degree turn around of Chantelle and the growing army of New Wave newcomers was THE talk of the fair.
Concepts Paris is very active on the next Interfilière Paris fair. Click on the ‘Download Schedule’ button below for the full programme to find out about our activities. You can also click on the ‘Download Invitation’ button for your exclusive invite to the VIP presentation (please RSVP to Alain Chambeau as detailed on the invitation).
We look forward to seeing you!
Our vision of the fading dividing lines between lingerie, athleisure and beach is now the reality of an evolving market where new energy arrives all over the globe. A world without boundaries in which the new generation of designers and a multitude of start-up brands are the change makers for new beginnings. Our new Design Concepts book will be published in January, click here to download a preview of the 6 themes and 5 colour groups.
Travel plans to come to Paris for the January Salon? Reserve at least two days to wander through Paris beyond your obvious store checks. Like in New York and Shanghai, the real signs of change are scattered over town. Paris is changing, but keeps its own very individual character and is back as one of the most inspirational cities in the world – the most popular ‘hunting ground’ for Chinese millennials and fashion professionals.
The enormous diversification of the lingerie and athleisure digital retail scene is now starting to impact and enliven the Real Shop environment. Since most of the leading new brands, such as Lively and Aerie, are homegrown and successfully competing head-on with market leader Victoria’s Secret, it is not such a surprise that in real retail the confrontation takes place in New York.
At Première Vision, nature was at the core of many decorative developments with a strong focus on organic patterns in lace, animal skins and generous florals and at the ‘Smart Creation’ zone ranging from innovation to Eco inspired design like the Adidas X Parley shoe.
Chinese consumers do everything with their mobile telephone – even buying an ice cream. The retail market is in a digital online frenzy with blockbusters like Alibaba, Tabao and innovative Boutique Platforms, such as T-Mall, leading the market.
The amazing Chanel show for Summer 2019 creating a true beach in the Grand Palais, plus the beach installation at Merci this Summer with real sand and the sound of waves – both elaborate on the same emotion: the joy of a summer holiday.
At last month’s Premiere Vision Athleisure once again manifested itself as the number one driver of change for the fashion industry. Creative professionals from every fashion sector, brand, price point and style flocked to discover what is new in activewear and how to blend that into their brand vision.