Keywords like synthesis, hybridization and idiosyncratic have entered in our fashion terminology to express an individual language of expressions and references, strongest from the new generation of millennial designers.
LOVE for the millennials and for the next generations means EXPERIMENTING, bury the hearsay’s and the stereotypes… be open for hybrid assortments like shapeletique, athleisure, loungerie or swimtimates.
Last store check of the year in London and Paris shows a lingerie world that is playing safe when it comes to festive seduction. The high street and most of the mainstream brands are focussing on new necklines and placements of lace and guipure. Black and red are the traditional top colours. With black dominating in Paris, the Etam/Bash collaboration in Livy is the only contemporary direction in lingerie.The rest of the lingerie world is focussing on a traditional classic taste in seduction. The exception is the hot selling Balmain collaboration of Victoria’s Secret happily adding a new, more punkish element to the agenda and using a lot of unusual materials and construction technologies.
There is nothing comparable than having a meal at Potafiori in Milan; eating in a real functioning flower shop with a menu composed out of tastes and smells of the kitchen garden. But there is nothing hippy or alternative about it, this is the height of taste and sophistication, with the serving staff dressed in Liberty print aprons and the owner singing nostalgic jazz at the end of the evening. This is one of the many examples that thrive despite the lack of a formulaic marketing concept.
This new report of the recent Salon de la Lingerie and Interfilière Paris is a very clear testimonial of the wealth of inspiration a creative person finds on trade fairs. In contrast with the reigning opinion that nowadays everything can be found on the Internet. Most of our clients try to save money, by not sending their designers to the leading trade fairs.