There is nothing comparable than having a meal at Potafiori in Milan; eating in a real functioning flower shop with a menu composed out of tastes and smells of the kitchen garden. But there is nothing hippy or alternative about it, this is the height of taste and sophistication, with the serving staff dressed in Liberty print aprons and the owner singing nostalgic jazz at the end of the evening. This is one of the many examples that thrive despite the lack of a formulaic marketing concept.
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