The recent Interfilière Hong Kong told the story of intimates in an idiosyncratic world, tainted by political unrest, cultural influences and changing lifestyles. The focus was on CHANGE; from a totally new fair format in a previous factory building, to the way people exchanged ideas and information. On three floors exhibitors were casually scattered around our Creativ’Lab and despite an initial need for adaptation, after two days, everybody was over the moon with the results. Most significant is the parallel of this casual fair format with the changes in the global lingerie market and with Hong Kong fighting for it’s historical independence.
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