The world of lingerie is concentrated on improving everyday comfort. At recent Parisian lingerie fairs, hybrid classifications between sport/beach/leisure prevailed and technical improvements focus on stretch contention, moisture wicking and shape retention. The race is on to invent the best active bra, ranging from Lycra brand’s focus on the Casual Bra (non wired, non-padded) to body zone circular knitting following in the foot steps of Nike’s Airknit.
The newest classification Shapeletic blends sport styling with true shaping properties. Leggings have become everyday wardrobe must-haves showcasing innovations in engineered warp knitting, body mapping and even battery powered sensors that vibrate to perfect Yoga poses. From wildly printed and colour blocked, newest athleisure looks adapt to a more sober streetwear silhouette with graphic and texture contrasts and positive messages. Yoga remains as before the most popular direction for intimate brands morphing into multifunctional ‘on the move’ capsule wardrobes.