Celebrity endorsements has had its peak. The big trend at leading retail is focus on the design process and on the people behind the creation. Skill and experience are the hot add-ons in Le Bon Marché where more and more artisans are invited to introduce their products.
Around the world
In the London Bodyfashion scene most appealing is the use of colour to enrich a message, mood or a story. Wine shades are combined with satiny surfaces and lush blooms to expresses richness and luxury. The blues and whites are fresh, clean and laundered in cottony handles, ideal for Summer dressing.
The big topic on the recent Curve trade fair in New York was the reshuffle of Victoria’s Secret. The emerging opening of a giant flagship store on Fifth Avenue and the announcement of Chinese expansion signals a revolutionary change of focus that will affect the whole industry.
In the world of lingerie floral patterns are a powerful force to express optimism and youth. With Mother’s Day and Memorial weekend underlining full spring, New York’s lingerie scene has turned to prettiness to spice-up a rather sluggish market.
FASHION’S PARALLEL UNIVERSE
Hong Kong is not like any other metropolis. Its history and geographic position makes it a microcosm of East-West fusion. Long time dominated by the glam of world’s big money with its super shopping malls, bling hotelsand feasting ex-patriates.
Marni’s Flower Market, with its quirky crafted display travels the world for the second year in succession with enthusiastic followers in big industrialised cities like Hong Kong or Seoul. Knitting, embroidery, baking, cooking, gardening and pottery are booming activities for the computer savvy.
A weekend in Barcelona is the best recipe to get enthusiastic about design. The perfect atmosphere to see relaxed and stylish people with easy-going meals and shopping. Something for fashionistas and foodies.