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Jos Berry

At last weeks Lingerie Fairs in Paris the mood swing was palpable. The industry has re found its dynamic in the developments of a modern everyday wardrobe that is no longer stripped from decoration and optical impact. The real developments however concentrate on what the eye can’t see.

July 19, 2017
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After a slow spell,  the intimate apparel world is starting to look at a new focus other than just bras. At both Interfilière and Mode City activity concentrated on HYBRID classifications! Such as athleisure, swimtimates, loungerie, shapeletic and the casual bra… garments with multiple-end uses that can be worn in different ways and on different occasions. 

July 12, 2017
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In preparation for upcoming sourcing at Interfilière Paris, time for some reflection on lace… what’s happening now, what do we like and not like, what’s selling and what do we miss? 

For the most part laces in current collections are rather generic. Simple, easy-to-wear and easy-on-the-eye, closer to a mesh than an archive Chantilly. Treated more like plain fabrics where architectural construction and graphical effects on the body play the major role. In some cases this is a big success, but all too often cheaper, sloppy looking materials are used and we crave a more crisp refined finish. Especially in the fast growing bralette and non-padded market, the new generation of fine gauges with excellent modulus is a must for hanger appeal. 

June 22, 2017
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The exhibition in the New York Metropolitan Museum of the work of Rei Kawakubo, the spirit of Comme des Garçons, is not for the weak of heart. Her questioning how fashion and the way we dress fits in society leads to bizarre shapes with a meaning beyond wearability. Our fashion antenna in New York, Tina Wilson believes that this exhibition hit the right moment when the whole fashion world is reshuffling and soul seeking.

May 17, 2017
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We are all the same: consumers, designers, brand managers and merchandisers alike. We all have a task to inspire and guide teams to the next performances. But we also need to be fed or confirmed in our ideas. We look around, read, surf the internet and we shop the world. For better or worse, it’s part of the job. And this season our hungry eyes and big hopes where satisfied in Paris.

May 11, 2017
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Maximalism was our mantra in our Design Concepts book for 17/18 and we take it forward to the next seasons, because it’s what women love. After the recent Design Week in Milano with interior design and fashion brands showing off their design vision, we are more than ever convinced that decoration and colour are the major ingredients for storytelling design and exciting in-store presentation. We love to experience the fantasy and crafts of designers and artists. What else do the growing numbers of visitors for exhibitions mean? Look at the rise back in power of Gucci – some call it uneducated fashion confusion, we however are inspired by the play of style origins. And, we can use a little bit more playfulness and whimsy in our lives.

April 13, 2017
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The recent Interfilière Hong Kong told the story of intimates in an idiosyncratic world, tainted by political unrest, cultural influences and changing lifestyles. The focus was on CHANGE; from a totally new fair format in a previous factory building, to the way people exchanged ideas and information. On three floors exhibitors were casually scattered around our Creativ’Lab and despite an initial need for adaptation, after two days, everybody was over the moon with the results. Most significant is the parallel of this casual fair format with the changes in the global lingerie market and with Hong Kong fighting for it’s historical independence.

March 30, 2017
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Natural comfort, together with changing lifestyles and a big push from the catwalks, has brought the loungewear sector back into the limelight. After the revival of the pyjama, the whole sleepwear sector is refreshed with multifunctional items and wardrobe editions.

March 20, 2017
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